As someone who has experience in both copy editing and SEO, I understand the importance of precise language in legal agreements and the potential impact on search engine optimization.
One phrase that often appears in contracts and agreements is “any controversy or claim arising out of or relating to this agreement.” This clause is typically included to establish the jurisdiction in which any disputes related to the agreement will be handled.
However, this phrase can also have unintended consequences for SEO. When search engines crawl a page, they look for specific keywords and phrases to determine the topic and relevance of the content. If the phrase “any controversy or claim arising out of or relating to this agreement” appears frequently on a page, it could be seen as spammy or manipulative by search algorithms.
To avoid this issue, it`s important to use varying language and avoid using the exact same phrase repeatedly. For example, “any legal disputes related to this agreement” or “potential disagreements arising from this agreement” convey the same meaning without relying on the same exact wording.
Additionally, it`s important to consider the placement of this type of language in an agreement. While it`s necessary for legal purposes, including it at the beginning of an agreement or in section headers can result in repetitive content that may negatively impact SEO.
In conclusion, while it`s important to include the necessary legal language in agreements, it`s also crucial to consider the potential impact on SEO. Varying the language and carefully placing this type of language in an agreement can help prevent negative consequences for search engine optimization.